industry examples from our customers
SMART MOBILITY, TRANSPORT & LOGISTICS
A customer developing location monitoring solutions uses the Google Maps Places API to verify location names, addresses, ratings, comments, and opening hours.
As a bike-sharing provider, one of our customers uses the Google Maps API to locate bikes and calculate the fastest route to the nearest bike. The market leader in car-sharing uses Google Maps as the central navigation element to start the booking route for the selected car.
The Google Maps APIs are also a central component in the user journey for the market-leading real estate portal Immoscout24. The Google map makes it easier for house buyers and apartment seekers to filter out the right property from the wide range on offer: they can limit their search to a certain radius and a self-selected area and take into account corresponding commuting times. The map is also an important element of the description in order to visualize information about the location that is relevant to the user – such as shopping opportunities, solar potential, and cellphone networks. The data for this comes from the Google Places API and from third-party providers.
The tourism company e-Hoi uses the Google Maps APIs to provide its users with relevant location information while searching for holiday homes and cruises. The ship’s route is displayed on a dynamic map, allowing users to explore the itinerary in advance. Another feature is distance calculation using the Directions API; this makes it possible to determine the travel time to the holiday home and helps with the decision whether to travel by car or public transport. To make data entry easier for users and reduce abandonment rates, the autocomplete feature of the Places API is integrated into the booking form.
FINTECH AND INSURTECH
The European financial institution Danskebank uses the Google Maps Platform to help its customers find their way to the nearest branch, the next consulting appointment or the nearest ATM.
Payback, the largest bonus program in Germany, uses an interactive Google map in its branch finder to provide an overview of all of the stores where points can be collected.
RETAIL AND E-COMMERCE
Douglas, one of our retail customers, uses a Google Maps-based store finder to provide all of the important information such as opening hours, parking, and distance to the nearest store. In the online shop, customers can also see whether their desired product is available in a nearby store.
The global food start-up Marley Spoon offers its customers recipe boxes on a subscription basis. The company uses Google Maps to ensure that the boxes reach their destination safely and quickly. Address verification and the autocomplete function, which shorten the purchase process and facilitate mobile login, are particularly important for successful delivery.
An international fashion group based in Germany also uses Google Maps to ship its goods: the customer can select the nearest Packstation and also view all of the branches on the map.